Call center opens in Cascade; marks "reshoring" of U.S. jobs

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4 September 2014
Jobs4America Chairman and American Support CEO Matt Zemon presents Spirit of America awards to Michigan Governor Snyder and Dialog Direct CEO Doug Kearney

CASCADE TOWNSHIP, Mich. (WZZM) -- Governor Rick Snyder joined other state and local officials Wednesday in celebrating the opening of Dialog Direct's new call center office. It will employ 250 people, topping 2,500 jobs the company has created in the state.

Asked if call center jobs, not known for being high paying, were worth celebrating, Snyder said: "These are jobs that help people make a livelihood so I wouldn't diminish the value of these jobs at all. We are doing a good job of creating high value jobs."

Officials note the "customer engagement" jobs are being brought back to America from overseas.

Also at the event, Matt Zemon, Chairman, Jobs4America, who presented the State of Michigan with a "Spirit of America" award to recognize the Snyder administration for its contributions to the national nonprofit's goal of creating or re-shoring 100,000 customer service jobs since 2012.

The company was once known as NOVO1. It opened a call center in Holland years ago that was expected to employ 300 and now is home to 700 jobs.